This ‘T’ forms the engine of our collection and is designed to become a longstanding classic. Featuring our MT brand on the front with our philosophy ‘more torque, more power’ vertically rising on the back. Why black? Well anyone who is around cars knows that motor oil gets everywhere, it makes sense. The ‘T’ that started us makes a statement and conversation starter for anyone in the motor community. Our t-shirts are soft and durable just like our community. 100% organic combed cotton.

Motorstorque

Motorstorque is a brand inspired by the love of all things motors. Driven by a passion to represent the whole motors and motorsport community, after struggling to find clothing that did just that. Acknowledging the diverse individuals in motorsport from competitors to spectators, commentators to pit crews, scrutineers to photographers, officials to enthusiasts. Our brand is not just about sport it’s about talking and conversations, with like minded people enthusiastically, celebrating the oohs and aahs of all things motors.

This heavyweight hoodie forms the bonnet of our collection and is designed to become a future classic. Featuring our MT brand on the front with our philosophy ‘more torque, more power’ vertically rising on the back. The names on the hood! Why black? Well anyone who is around cars knows motor oil gets everywhere. This hoodie makes a sensible choice for anyone around engines. The hoodie that keeps you cosy when our weather thinks otherwise, whilst making a statement and conversation starter for anyone in the

Our Philosophy - ‘more torque, more power’

Our philosophy is built on the belief that talking is powerful. In our experience, we have found motors are always a great conversation starter. Whether it’s your first motor or your aspiration dream machine. The team behind motorstorque believe in the importance of community and have found the motors community to be light hearted and supportive. We wanted to build on this and design a brand that would embrace the whole community which can sometimes be divided by differences. It was formed by a need to find clothing that represented the unity of a love of motors. There are many brands out there but they are usually tailored for a specific team, manufacturer or sport. We wanted to design a brand that was all encompassing that anyone could belong. Our love of motors has varying degrees and preferences, like our choice of motors and how we enjoy them, but we are united in our enthusiasm for motors torque.

This sweater forms the chassis of our collection and is designed to become a future classic. Featuring our MT brand on the front with our philosophy ‘more torque, more power’ horizontal on the back. Why grey? Well it’s a primer basic and a good base for most colours! Like all our outer gear the sweater keeps you warm when our weather thinks otherwise. It makes a statement and conversation starter for anyone in the motor community. Our sweatshirts are cosy and durable just like our community.

Our Clothing

There are lots of clothing manufacturers we could have used for our range, but we have chosen quality over profit. We want you to enjoy the clothing for more than one wash and come back for more. Our clothing uses quality items and our production methods support this ethos.

Some of our clothing like the ‘get a grip’ t-shirt is designed to provoke positive supportive conversations. As a team we have often used humour to help get through difficult situations and our company aims to embrace this. We hope you view our clothing in the manner it was intended.

Our care advice

To help keep your items looking mighty fine we advise you wash items inside out on a low temperature and don’t tumble dry. Iron inside out as the transfers will spoil with excess heat.

Our why

Our brand aims to appeal to anyone who loves motors and motorsport and is looking for a brand they can identify with. We are motor enthusiasts and decided to create a brand that we would want to wear and identify with.

We realised that the motor community’s connection allows conversations to start easily with complete strangers or like minded individuals, through a joint love of motors. We felt this was unique and something to be celebrated. Whilst your vehicles may be diverse and not align, a passion for the sector allows unity. ‘The sound, the smell, the drive’ was our first T that aimed to evoke that feeling. Motorstorque aims to support and unite those with a love for all things motors, provoking talk around the love of ‘motors torque’. We have also found talking motors allows conversations to expand. People open up about all sorts of deep and emotional experiences. Our ‘Get a grip’ T aims to highlight mental health and encourage our community to support our ethos and play on our strapline of torque being power and the notion that it’s good to talk. 

Sometimes you can feel alienated by a brand that is too specific for a motor type or a style of sport. Our brand aims to encompass that feeling that a love of motors evokes. We believe it’s a unique community of enthusiasts that deserve a brand as cool as their motors or aspiration motors! We’d like to be the universal brand of the motor community. If you love motors be it cars or bikes (as we don’t believe in a division as a love of engines unites). If you identify with a love of motors and motorsports, motorstorque is a brand designed for you. By wearing our brand you join a community believing more torque more power.

Who we are

This hasn’t happened overnight. This idea has been brewing since jotting it on a post it note in 2014. We are a family business, working as a team to pool our skills and make this happen, instead of just talking about it. 

The team consists of a graphic designer - having made brands for others for most of her career she has always wanted to create a family orientated brand. Brought up with a father who loved motors and motorsport, being taken to motor events like Shelsley Walsh Hill Climb to Motorshows at the NEC and Grand Prix at Silverstone. She remembers going to the launch of the RS Escort at a local ford dealership. They had a rally version in the showroom and that sparked a love of cars, motorbikes and motorsport.

Our photographer/videographer/web designer has a creative flair and vision to get things done and is often out of the spotlight busy working behind the scenes. His appreciation of cars stems from the aesthetic of the design,  this enables him to capture this within his craft.

Our team also consists of two generations of racing drivers who are the backbone of the brand and are busy building the community. They have both been hillclimb and sprint champions in their different classes. One started a love of motors at an early age with off road motorcycling, road rallying and a visit from Group B back in the mid eighties. The other literally mastered the opposite lock before he could walk, helping at various events before competing himself in the 2010’s. They literally live and breathe to drive and if you speak to either of them it’s clear how passionate they are about Motors Torque.

This ‘T’ is the highway of our collection. Featuring our MT brand on the front with 'the smell, the sound, the drive' on the back, a homage to all those that love motors. Why choose black? Hides oil stains well. The ‘T’ inspired from a genuine love of motors forms the essence of a great conversation starter. Our t-shirts are soft and durable just like our community. 100% organic combed cotton.

Spot and share us (as it’s good to torque)

If you see us at events or anyone wearing our brand please post like and share on social media. If we spot this you could gain the allusive ‘it’s good to torque’ limited edition T (not available for purchase). It’s the blue peter badge of the motor community (for those not old enough to know that) you’ll really want to get one! 

Follow us

On instagram motorstorque.co.uk  etc to stay up to date with new designs we will be launching and follow our story. 

Button label

Motorstorque is the trading name for 3line Ltd registered in England no: 04166183